CONTENT OPTIMISATION FOR SEARCH ENGINES
SEO Copywriting (Search Engine Optimisation) is a specialised form of writing online, following certain criteria that influence the position of your organisation's website on Google, and other search engine results pages.
The use of keywords when creating content is essential to improve the quality of copywriting. This is the main difference between traditional writing and writing for search engines.
If your company or organisation is working in content localisation and needs to produce content in different languages, this is the ideal solution for creating relevant content that interests your target audience, positioning your website at the top of the search engines and boosting your sales.
Thanks to our team of specialist copywriters, with experience in different professional fields and fluent in various languages, AP|PORTUGAL can provide multilingual SEO copywriting for companies and organisations aiming to reach markets in other countries or are undertaking an internationalisation strategy.
The importance of keywords
One of the main aspects of SEO copywriting is identifying keywords and integrating them into your content. These are terms that are generally associated with your company or organisation's industry, products or services. Keywords aren't the terms you think are most searched for, but the terms that your target audience actually searches for. They should attach importance to what you are communicating, while ensuring your content is enlightening, interesting and presents the solution to their problem. AP|PORTUGAL is here to help you identify these keywords and how they can be embedded into your content.
Establishing yourself as an authority in a certain topic on the web is a big part of the journey towards placing your website in the top positions in search engines, generating more web traffic, and guaranteeing that this traffic is converted into potential clients, whether by submitting a form, buying a product, acquiring a service or calling you.
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For more information, contact AP PORTUGAL via the Portuguese Association of Translation Companies (APET), the Portuguese Association of Translators (APT) or via one of our offices in Lisbon or Porto.
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