Google Ads

Google Ads is a platform that allows you to advertise based on bids, choosing keywords to help your ads get seen, and paying per ad click or print. AP|PORTUGAL manages the Google Ads account, so your international campaigns are more cost-effective, in different languages and for different markets.

Factors such as the quality of your landing page and advert text, as well as the relevance of the keywords and the Ads account history, play a crucial role in the final ad positioning.

The most popular adverts are text ads, followed by visual or displayed ads, product presentation ads or shopping ads, as well as video ads, which can be shown on platforms such as Youtube, and ads on Gmail or Google Maps.

 

Bing Ads

AP|PORTUGAL also manages advertising accounts on Bing, the Microsoft search engine. These adverts work in a similar way to Google Ads, but this search engine has a lower volume of searches. However, an extensive digital marketing strategy should always include Bing advertising, especially in countries where Bing has also had huge market participation, for example, in the North American market.

Other platforms

As well as Google and Bing, many worldwide search engines offer their own online advertising management. Depending on your target markets, it is important to be aware of the largest platforms for local advertising. For example, if you also want your site to be successful in Russia, the SEA forYandex should be taken into consideration. If you want to address specific target audiences, you can buy adverts for different platforms (e.g. Amazon, or car comparison websites).