PROFESSIONAL WEBSITES FOR COMPANIES WITH INTERNATIONAL STRATEGIES

Creating Multilingual Websites

If you want your company or organisation's business internationalisation  strategy to be successful, it is essential to have a professional website.

Despite the emergence of diverse content platforms, your website continues to be the most accurate online representation of your business. It's the centrepiece of your brand, which a huge part of your digital marketing efforts will be directed towards.

In partnership with national and international Digital Marketing companies, AP|PORTUGAL can help you develop professional websites based on contents optimised for search engines  and localised for external markets , in a wide range of languages.

WEBSITE CONTENT LOCALISATION

It's not just translation!
It is also adapting your content, taking into account the target audience and the linguistic, social and cultural specifications of the market it is entering. This is paramount for your company or organisation's digital strategy. So, it isn't just a linguistic translation.

Many companies wish to internationalise their business and, among them, some have already encountered the need for localisation. It is essential to localise, so that all the effort of stretching beyond boundaries is not just in vain.

The localisation process goes through several phases, as documented in the localisation maturity model. This study points out that most companies and organisations go through four stages of maturity before reaching the ideal point.

Localization Maturity Model  

There are five main levels of localisation maturity, and, in the words of the CSA (Common Sense Advisory, Inc ): "Companies go through these levels at different speeds, often finding themselves more advanced in one respect than others. That is, an organization may be at Level 3 when it comes to technology deployment, but at Level 2 in terms of process isolation?"